Amid the flurry of talk around the iPhone, apps and social media many recent reports have shown it is mobile marketing via text message that’s set to grow even further throughout 2010. Reports indicate that many marketers who are caught up in these buzz channels may be missing out on the real opportunities present in text message marketing.
The focus for many marketers in recent years has been social media. Facebook in particular gets a lot of coverage leaving many marketers scrambling to create a social media presence. However recent survey results show teens would rather communicate via text message than Facebook. An ExactTarget survey released earlier this month revealed almost half of all teens would rather communicate via SMS than social network Facebook or email. The results also showed this preference for text message is on the rise.
Another report, by Yankee group in April this year, revealed that while there was a 17% decrease in time spent with media by US consumers in 2009, mobile increased by 39% with texting in particular growing by a huge 55%. This means that not only is mobile a rapidly growing channel, but texting is where the real opportunities for engagement are.
Other reports have put the spotlight on particular forms of text message marketing such as mobile coupons which are poised for major growth in 2010. A recent report by Borrell Associates has revealed the growing use of . The report predicts total mobile coupon spending in the US to grow from $90 million in 2009 up to $370 million in 2010.
Industry specific results are positive too with a 2010 study by Hospitality eBusiness Strategies revealing over one in four hoteliers plan to implement SMS text marketing in 2010 making it the most popular form of mobile marketing for the hotel industry in 2010.
The results for 2010 are so far looking positive with many big brands achieving great results with text based mobile marketing this year. With such positive results it’s no wonder more marketers are discovering the best way to reach their market is via text message marketing.