Mobile News - Mobile Marketing Blog

National chain Rite Aid is using mobile marketing to connect with customers. Rite Aid encourages customers to sign up to their mobile coupons program to receive discounts and special offers to be used in store. The mobile coupons are text based and can be redeemed in store at the point of sale. Rite Aid also lets customers use their mobile phone number as a loyalty card ID, thus eliminating the need for a plastic loyalty card. Rite Aid join a host of big brands using mobile coupons like supermarket chain A&P and retail giant Target.