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Department store Macy’s is a great example of a large retail brand using mobile to its full potential. The retailer who sell everything from clothing and accessories to home wares and consumer electronics leverage mobile to connect with their customers and ultimately increase sales.

Customers can sign up to receive weekly text message alerts on the Macy’s website. Text alert subscribers receive weekly alerts containing news and special discount offers. The text message alerts program is a great way for Macy’s to keep in regular contact with a solid base of customer ensuring that Macy’s is kept top of mind for consumers.

In addition to their text message alerts program Macy’s also runs promotional mobile campaigns throughout the year. A recent campaign combined traditional media with mobile by including a mobile call to action in a print ad in Oprah Magazine. The Macy’s print ad encouraged consumers to text the keyword MACYS to an SMS short code for a chance to win a trip to New York. Another similar campaign ran in Elle Magazine in 2009 when readers were encouraged to text to an SMS short code to win a trip to the Caribbean.

Macy’s are an excellent example of a large retail brand using text message marketing to it’s full potential. Not only do Macy’s run exciting promotional campaigns with mobile but they continue their mobile efforts year round with a text message alerts program. According to Macy’s the efforts are paying off, the retailer reports their mobile database has doubled year on year with continued growth expected.