Supermarket chains A&P, Food Emporium and Superfresh are promoting their paperless mobile coupons program in conjunction with Earth Day. Consumers are encouraged to redeem a special Earth Day mobile coupon for an environmentally friendly Haub shopping bag. The supermarket chains, who use mobile coupons year round, have seen excellent redemption rates for the coupons at around 10-12%. The offer is being promoted via text to consumers who have previously opted in to receive the mobile coupons, along with in-store, online and email marketing.