Fast food retailers Taco Bell and Pizza Hut have launched an SMS voting campaign where students at Western Kentucky University will decide which restaurant chain will be built near their campus. The campaign is being advertised on banners at University baseball games, billboards, newspaper ads and via promotional giveaways. Ads encourage students to text the keyword WKU4PH for Pizza Hut or WKU4TB for Taco Bell to a short code to place their vote.