Popular brewer Guinness’ ‘Great Guinness Pint Contest’ has recieved over 8500 entries via text in only three hours. Consumers at participating bars nationwide were asked to rate their pint of Guinness via mobile. Voters were encouraged to text their votes to a short code for a chance to win a home pub. The popular campaign encouraged entrants to join the Guinness mobile club and recieved less than 2 percent opt out after the first SMS blast. Live Online Drawing parties were held at the top performing bars, and broadcast live in all participating bars, with promotional give aways for attendees who further engaged via mobile.