Mobile News - Mobile Marketing Blog

Today we bring you another great idea for your next mobile marketing campaign - Text Voting.

Text voting can be a great way to engage consumers in the retail environment and also give you useful feedback on products or even the store experience. Consumers carry their phones with them practically 24/7 so interacting with them in the retail environment is as easy as tapping into their mobile device.

An interesting example of text voting is a retail environment is department store Bloomingdale’s who engaged customers in-store via text voting in an in store video installation to coincide with the 2009 fall fashion season. A series of short films shot and produced in New York were shown in all Bloomingdale stores and on the Bloomingdales website. Consumers were encourgaed to vote for their favorite via text. This added a further element of consumer interaction to the in store display. The campaign allowed instant interaction in-store and gave Bloomingdales a mobile database for future marketing.

Stay tuned for another great idea tomorrow.