Mar
31
Written by:
InvolveMobile
3/31/2010 3:54 PM
Today we reach our third great idea for your next mobile marketing campaign. In our previous posts we have suggested text clubs and text to screen. Today we recommend text message alerts.
Text message alerts (also known as SMS alerts) are a great way to engage with customers with relevant information which keeps your brand top of mind. You can use text alerts to tell customers about a great new product, new sales or bursts of news to keep customers informed about an area of interest.
SMS alerts can be used on their own or as part of a larger Mobile Club program. A great example of a brand effectively using text message alerts is Bogus Basin Snow Resort in Idaho. The ski resort keeps local ski fanatics informed about the conditions up on the hill, which helps to drive awareness and business whenever there is new snow or great conditions worth talking about.
Tomorrow we'll be bringing you another great idea.
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