Mobile News - Mobile Marketing Blog

Everyday this week we'll be posting a great new idea for your next mobile marketing campaign. Whether you’re just considering where to begin with mobile marketing or you’re a seasoned mobile marketer looking for something new, this quick guide will help you make your next mobile campaign one to remember.

Text Clubs (also known as Mobile Clubs) are a great way to target your most valued customers with great offers and communications. It can be as simple as consumers opting-in to receive ongoing text message alerts on their cell phone, which may involve a range of different mobile marketing techniques including regular alerts about new products, sales and mobile coupons for in-store redemption.

A great example of a big brand using text clubs to their advantage is athletic shoe retailer Foot Locker. Foot Locker run a successful Mobile Club where VIP members receive early information on new products, news about events and special offers. VIP members can choose to control and customize the information on the brands they prefer so the club is personalized and relevant to each member.