Mar
18
Written by:
InvolveMobile
3/18/2010 5:22 PM
National sporting teams are increasingly embracing the power of mobile marketing to connect with their fans. It seems everyone is getting in on the action, with teams from the NBA, NHL, NFL and NLL all jumping on board. Sports teams see mobile marketing as a great way to connect with fans in an immediate and personal way. Whether it’s interacting with a fan at the game, involving someone watching from home, or connecting with fans outside of game time, mobile marketing means sports teams can send personalised messages to their fans quickly and easily.
Popular campaigns include in stadium campaigns which are run live during the game with attendees. Teams including the NBA’s Phoenix Suns and the NHL’s Colorado Avalanche run engaging in stadium campaigns where fans are encouraged to interact with video screens via text to screen technology to vote in polls and send messages of support to their team.
Other teams engage fans watching at home via an on screen call to action encouraging fans to text in to a short code to have messages displayed on TV or enter competitions. The NHL’s New York Rangers give fans at home the chance to win cash prizes by watching for clues and texting answers to an SMS short code during the game.
Teams including the NY Knicks use mobile to keep fans engaged outside of the game. In a four week media campaign promoting the 2009-10 season the Knicks gave fans the chance to win season passes by responding via text to posters in the New York subway.
Whatever time teams decide to engage their fans, one thing stays constant, the text club. All sports teams engaging their fans via mobile have text clubs where fans at the game or at home can opt in to receive news, score updates, game times and special offers from the team. Fans love being kept up to date with the inside info and it’s a great way for teams to keep in contact year round.
It’s exciting to see so many teams using mobile to engage their fans. With an abundance of campaign options and limitless possibilities both in stadium and at home, it’s no wonder mobile marketing is quickly becoming the medium of choice for connecting with fans.
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