Mobile News - Mobile Marketing Blog

Best Buy is using SMS alerts alongside iPhone apps and the mobile web to create a fully integrated mobile marketing strategy. Best Buy’s Deal of the Week alerts service is sent weekly to customers in both English and Spanish to keep customers up to date on the latest deals and special offers in store. At a local level Best Buy is currently trialing a district level SMS alerts service letting individual stores send alerts about news, special offers and in store events to their local customers. Best Buy also have various product specific SMS alerts programs including Movie Club and Reward Zone Gamer.