The National Hockey League’s New York Islanders are connecting with fans via in venue mobile marketing. Fans at home games can participate in polls and trivia in real time and send text messages and pictures to be displayed on screen via Text 2 Screen technology. Fans who text in to the shortcode displayed on screen are asked to opt in to receive future alerts from the team. The Islanders use the alert system to keep fans up to date on game times and scores throughout the season.