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InvolveMobile |
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12/9/2009 11:00 PM |
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All about Short Codes |
By InvolveMobile on
1/26/2010 5:10 PM
Dedicated short code refers to a business or organization having exclusive use of a common short code for their mobile marketing purposes. This may include running one or several mobile marketing services at once. Dedicated short codes can be either a random short code or a vanity short code. All dedicated short codes are leased on a 3,6 or 12 month basis from the US Shortcode authority. There is no ownership of short codes granted to businesses.
A shared short code is a short code that is used by more than one business to run multiple marketing campaigns concurrently through the use of different keywords for each campaign. Shared short codes are typically used because of the high cost associated with leasing dedicated short codes. InvolveMobile is able to provide a cost effective mobile marketing solution using share short codes through its proprietary intelligent technology which instantly recognizes which account or business a text message belongs to.
More information about SMS short codes
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By InvolveMobile on
1/19/2010 5:39 PM
A vanity short code is a Common Short Code (CSC) specifically requested by the applicant. A vanity short code may spell out a content providers name or associated word making it brand specific and easy for consumers to remember.
A random short code is a Common Short Code (CSC) assigned by the administration body (the Common Short Codes Association - CSCA - in the US) to the company leasing the short code. A random short code is still a dedicated short code, but you have no control over the numbers that you receive, outside of selecting whether you would like to use a 5 or 6 digit short code.
more information about vanity and random short codes
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By InvolveMobile on
1/11/2010 5:03 PM
In this post we are going to explain what is a short code. In the next ones we will talk about the types of short codes.
What is a short code?
It's a short numeric number (usually 5-6 digits) used for sending and receiving SMS within the US. Short Codes are used by companies to send and receive marketing text messages, provide premium content, and otherwise interact with customers e.g. mobile alerts, interactive voting, ordering content such as ring tones. Find out more about Short Codes with the Mobile Marketing Association’s Short Code Primer.
What is the Common short code administration?
It's the organization that administers the common short code registry that is delegated by the FCC. The Common Short Codes Association (CSCA) administers Short Codes in the US.
What is a Short Code Program?
It's a mobile marketing campaign that utilizes an SMS short code as the primary means for customers to opt in or subscribe. Find out more about Short Code Programs with InvolveMobile, a mobile marketing company.
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